kandee factory
Disciplines: Branding, Packaging
KandeeFactory approached Studio Become with a unique challenge. While its sub-brands had a strong brand recall, KandeeFactory, lacked the same recognition. Our task was to create a brand identity that reflected the brand’s core values and set it apart from its competitors.
To do so, we delved into developing a distinctive personality and tone of voice for the brand. We wanted KandeeFactory to be seen as more than just a confectionery brand—it needed to be an experience. We carefully crafted a brand personality that was vibrant, imaginative, and filled with a sense of playfulness. This personality was reflected in the brand’s tone of voice, ensuring that every communication resonated with the target audience and left a lasting impression.
The successful outcome of the rebranding project resulted in KandeeFactory entrusting us with the Packaging Designs for its sub-brands, and we did not disappoint 🙂
Mahesh Dharam
"Working with Studio Become for KandeeFactory's rebranding & packaging design has been an exceptional experience. They understood our vision perfectly and delivered exactly what we were looking for. Their quick turn around time was impressive, and their attention to detail was evident in every aspect of the project. They have become our trusted partner for all our branding and design needs and we highly recommend their services to anyone seeking outstanding creativity and professionalism."
